TikTok Faces Scrutiny Over Proliferation of AI-Generated Fake Ads
TikTok stands accused of enabling misleading AI-generated advertisements on its platform, as regulatory scrutiny intensifies. The ByteDance-owned app, which relies heavily on ad revenue, has seen a surge in promotions for dubious products—from weight-loss supplements to unverified medical treatments.
Parent company ByteDance has prioritized AI investments, earmarking $12 billion for AI chips through 2025. Yet this technological push coincides with a rise in deceptive ads exploiting AI-generated content. Recent examples include promotions for GLP-1 patches lacking active ingredients and unsubstantiated cortisol-reduction claims.